Our Story

Piccoli & Co, a London-based luxury baby boutique was founded by Leopoldina Haynes & Aine D’Souza. Our Piccoli mission is simple; we aim to bring a fresh and sophisticated approach to your children’s nursery’s with luxury baby bedding, simplistic yet beautiful baby furniture and wonderful baby accessories.

“Piccoli & Co will create pieces that are generational and become family heirlooms handed down through the generations, giving each family the tools to make timeless and comfortable nurseries through sophistication and simplicity,” says Aine.

“Monogramming is a key part of our business, where we went back to my Italian heritage,” explains Leo. “In Italy every family has a set of monogrammed linen in their home. Our vision is bringing and mixing this tradition with a fresh approach and offering this service in welcoming new additions to families.”

The impending arrival of Aine’s first daughter, Aoife, whom Leo is godmother to is behind the inspiration for this new business. It was during discussions over this time Aine and Leo felt the children’s market was missing high-quality nursery furniture and luxury baby bedding.

They have a shared vision of the baby’s room reinvented and wanted to fill this gap. Their flagship store opened on Abbeville Road, Clapham, London in September 2013.